White-label Cloudflare security — your behind-the-scenes edge team
Edgecraft gives e-commerce and SaaS agencies a senior Cloudflare specialist on tap: audits, WAF, bot protection, DDoS hardening, Zero Trust and performance work for your client stores — delivered under your brand, on your timeline, without the cost of an in-house edge team.
Edgecraft acts as a white-label Cloudflare team for agencies and software houses. We handle Cloudflare strategy, configuration and incident response for your clients’ e-commerce and SaaS sites — audits, WAF, bot protection, DDoS, Zero Trust and performance — either invisibly behind your brand or as a named specialist on your team. Work with us per project, as overflow/escalation support for your developers, or on a monthly partner retainer with ongoing managed care. We bring deep, hands-on Cloudflare experience including a professional-services background; we are not an official Cloudflare partner. Audits start from $600; managed care from $1,000/mo (indicative).
Which agencies and software houses do we support?
If you build or manage sites where downtime, scraping or attacks directly cost your clients money, we slot in as your specialist edge layer — so you don’t have to hire one or learn Cloudflare deeply in-house.
E-commerce agencies
Shopify Plus, WooCommerce, Magento, PrestaShop, Shopware and BigCommerce shops where checkout uptime, bot abuse and Core Web Vitals are revenue issues — not just tickets.
DDoS for e-commerce →Software houses & dev shops
Teams shipping SaaS apps, APIs, marketplaces and ticketing/event platforms that need WAF, rate limiting and Zero Trust done properly without pulling senior engineers off product work.
Zero Trust →Hosting & managed-service providers
MSPs and hosts who want to offer Cloudflare security and performance as a service line, with an expert standing behind their clients’ configurations and incidents.
Managed care →What does a white-label Cloudflare partner actually deliver?
You stay the trusted partner your client sees. We do the deep Cloudflare work, document it cleanly, and hand you something you can put your name on.
Security audits for client stores
A structured Cloudflare audit of any client site: DNS, SSL/TLS, WAF rules, bot posture, caching, origin exposure and config drift — delivered as a white-label report you can share or present.
See the audit →WAF, bot & DDoS setup
We design and ship WAF rulesets, bot management and DDoS hardening tuned to each store’s platform and traffic — without false-positive checkout breakage.
WAF setup →Zero Trust & access
Lock down staging sites, admin panels (wp-admin, Magento admin, dashboards) and internal tools with Cloudflare Access and Zero Trust — a fast win for client security posture.
Zero Trust →Performance & Core Web Vitals
Caching strategy, cache rules, image and TLS optimization and origin offload to improve LCP/TTFB — so your client’s store is faster and your handover looks great.
Performance →Escalation & incident support
When a client site is under attack, scraped, or knocked offline, your team escalates to us. We jump on it as emergency Cloudflare support and report back in plain language.
Emergency help →Managed care for clients
Ongoing managed Cloudflare for the client stores you look after: monitoring, rule tuning, change requests and a known response path — billed to you or co-branded.
Managed plans →How does the white-label partnership work?
You keep the client relationship and the brand. We operate quietly in the background as your Cloudflare specialists — joining your project tools, working under NDA, and communicating in your voice when that’s what you need.
- Work delivered under your brand, or as a named “security specialist” on your team — your call
- We can join your Slack, ticketing or project tooling and follow your process
- Reports, runbooks and change logs written so you can hand them straight to clients
- NDA and confidentiality as standard; we never approach your clients directly
- Clear scopes and fixed deliverables, so you can quote your client with confidence
- One reliable escalation path instead of frantic Googling during an incident
Where we plug in
Most agencies use us in one of three ways:
- Implementation support — we design and deploy Cloudflare for a client build or migration
- Escalation / overflow — your devs call us in for the hard or time-critical edge problems
- Ongoing partner — a monthly retainer covering audits, changes and managed care across your client base
Need it on a specific platform? See Shopify, WooCommerce, Magento and PrestaShop.
How can agencies engage Edgecraft?
Pick the model that fits how you sell and deliver. Many agencies start with a project or escalation engagement and move to a monthly partner retainer once they see how it works.
1. Project-based delivery
Fixed-scope Cloudflare work tied to a client build, replatform or migration — audit, WAF, bot, DDoS and performance setup with a clean white-label handover.
2. Escalation & overflow
On-demand senior backup for your developers. When a config is fighting back or a site is under attack, you escalate and we resolve it — then document what changed and why.
3. Implementation support
We act as the embedded edge specialist inside your project team: planning Cloudflare architecture, reviewing changes and pairing with your devs through rollout.
4. Monthly partner retainer
A recurring relationship with reserved hours, priority response and managed care across the client stores you support — predictable for you, premium for your clients.
What’s included — and what’s not
We keep scope honest so you can quote clients accurately and avoid awkward surprises mid-project.
What’s included
- Cloudflare audits, architecture and configuration for your client sites
- WAF, rate limiting, bot management, DDoS hardening and Zero Trust setup
- Caching, performance and Core Web Vitals optimization at the edge
- White-label reports, runbooks and change documentation for handover
- Escalation and emergency support during live incidents (per agreement)
- Guidance for your developers, plus help scoping and quoting client work
What’s not included
- Application code fixes, theme/plugin development or full-stack dev work
- Payment-fraud / chargeback tooling and PSP-level fraud decisions
- Server hardening, OS patching, hosting management and backups at origin
- Legal, regulatory or PCI compliance sign-off (we advise; auditors certify)
- A 24/7 enterprise incident-response or SOC team replacement
- Becoming the client’s account owner or billing relationship behind your back
When Cloudflare is not enough: Cloudflare meaningfully reduces risk — it blocks a large share of malicious traffic, absorbs DDoS, filters bad bots and speeds up sites — but it does not replace secure application development, regular patching, payment-fraud tools, server hardening, a tested backup strategy, legal/compliance review, or a full enterprise incident-response team. For your clients, treat Edgecraft as the edge-security layer in a wider security program, not a single silver bullet. We will always tell you where the real risk sits, even when it’s outside Cloudflare.
Which e-commerce and SaaS platforms do we know?
Cloudflare behaves differently per platform — caching rules, admin paths, checkout flows and API patterns all vary. We tune for each instead of applying a generic template.
What does a Cloudflare partnership cost?
Indicative starting points for agencies. Final pricing depends on traffic, number of domains, the client’s Cloudflare plan, complexity and support needs — and we’re happy to structure rates so you can re-bill or mark up cleanly.
For onboarding, vetting or pitching a client store
- Full Cloudflare audit of one client site
- DNS, SSL/TLS, WAF, bot, cache & origin review
- White-label report you can present
- Prioritized fix list with effort estimates
For agencies wanting an ongoing edge team
- Reserved monthly hours & priority response
- Managed Cloudflare across client stores
- Change requests, rule tuning & monitoring
- White-label or co-branded reporting
- Scopes from $2,000/mo for e-commerce care
For live attacks & time-critical client incidents
- Rapid response when a client site is hit
- DDoS mitigation & under-attack tuning
- Root-cause notes you can pass to the client
- Day rate ~$1,200–$2,000 for project work
How does an agency get started with Edgecraft?
Low-friction by design. Most partnerships begin with a single audit on a real client store, so you can see the quality before committing to a retainer.
Step 1 — Intro & NDA
A short call to understand your stack, your clients and how you like to work. We sign an NDA up front so we can talk specifics.
Step 2 — Pilot audit
We run a white-label Cloudflare audit on one client site and deliver a report you can present as your own.
Step 3 — Implement
We ship the fixes — WAF, bot, DDoS, Zero Trust, performance — under your brand, documented for handover.
Step 4 — Partner & scale
Move to a monthly partner retainer with reserved hours and managed care across your client base.
Add a senior Cloudflare specialist to your agency — without hiring one
Give your clients enterprise-grade edge security and performance, keep your brand front and centre, and stop losing nights to Cloudflare incidents. Start with one white-label audit and see how we work.
Frequently asked questions
What is white-label Cloudflare support for agencies?
White-label Cloudflare support means Edgecraft does the Cloudflare audits, configuration, security and performance work on your clients’ sites while you keep the brand and client relationship. We can stay completely invisible behind your agency, or appear as a named “security specialist” on your team — your choice. Reports and documentation are written so you can hand them straight to clients.
Will you contact or take over our clients?
No. We work under NDA and never approach your clients directly or try to become their account owner or billing relationship. You stay the trusted partner; we operate in the background through your tools and your voice. The client relationship is yours to keep.
Can we engage you per project, or only on a retainer?
Both. You can use us for one-off project delivery (a build, replatform or migration), as escalation/overflow support when your developers hit a hard or time-critical edge problem, or on a monthly partner retainer with reserved hours and managed care across your client base. Many agencies start project-based and move to a retainer once they see the value.
Which platforms and clients do you support?
We focus on e-commerce and SaaS: Shopify (incl. Plus), WooCommerce, Magento, PrestaShop, Shopware and BigCommerce stores, plus SaaS apps, APIs, marketplaces and ticketing/event platforms. Cloudflare behaves differently on each — admin paths, checkout flows, caching and API patterns — so we tune per platform rather than applying a generic template.
Are you an official Cloudflare partner?
No — we are an independent consultancy and not an official Cloudflare partner. What we bring is deep, hands-on Cloudflare experience, including a professional-services background, applied specifically to e-commerce and SaaS security and performance. We’ll always be straight with you about what Cloudflare can and can’t do for a given client.
How much does it cost, and can we mark it up?
Pricing is indicative and starts from $600 for a white-label audit, from $1,000/mo for managed care (from $2,000/mo for e-commerce care), with a day rate of roughly $1,200–$2,000 for project and escalation work. Final pricing depends on traffic, number of domains, the client’s Cloudflare plan, complexity and support needs. We’re happy to structure rates so you can re-bill or apply your own margin cleanly.
What happens during a security incident on a client site?
Your team escalates to us through the agreed channel and we respond as emergency Cloudflare support — applying under-attack mode, DDoS mitigation, WAF and rate-limiting changes to stabilise the site, then documenting the root cause in plain language you can pass to the client. Note that Cloudflare reduces and absorbs a large share of attack traffic but does not replace secure application code, patching, backups or a full enterprise incident-response team.
How do we get started?
Start with a short intro call and an NDA, then a pilot Cloudflare audit on one real client store so you can judge the quality. From there we implement the fixes under your brand and, if it’s a fit, move to an ongoing partner retainer. You can talk to a specialist or book the audit directly.